A COLLECTION OF ARTIFACTS
Made with
love & purpose
Hi, my name is Lu Yu, I am a designer working in visual communication, with a focus on interaction design & art direction. I was raised in China, and have spent time living and working in Melbourne, Istanbul, and Berlin. Currently open for freelance collaborations. Previously Head of Brand at Pitch. Jury member of Awwwards & Digital Design award.
Check out my domestika course about branding and web design!
1/11
Art direction, brand experience
2023-2024
D2C platform for game developers to sell and manage in-game contents.
2/11
Art direction, Branding, Website
2020-2022
Uncompromisingly good presentation software. Purpose-built for teams.
3/11
Product UI/UX, Website, Marketing collaterals
2015-2019
A online portfolio system made by designers for designers.
4/11
Product UI/UX
2018
Bringing meditation to the 21st century with an integrated multi-sensory music approach.
7/11
Product UI/UX, Web design
2016-2019
Reinventing the luxury shopping experience with the world’s most advanced digital mirror.
9/11
Web design, Digital marketing
2016
A global celebration event for every designer and maker.
Recently...
I work at the intersection of brand & product, bringing a heavy sense of graphic design to my digital work. Currently based in Berlin, open for freelance opportunities.
© 2022 Lu yu. Website built with Semplice. Website typefaces: Cosi Azure, Cosi Times & Patron.
