A COLLECTION OF ARTIFACTS

Made with

love & purpose

lu_photo

Hi, my name is Lu Yu, I am a designer working in visual communication, with a focus on interaction design & art direction. I was raised in China, and have spent time living and working in Melbourne, Istanbul, and Berlin. Currently open for freelance collaborations. Previously Head of Brand at Pitch. Jury member of Awwwards & Digital Design award.

Check out my domestika course about branding and web design!

1/11

Art direction, brand experience

2023-2024

D2C platform for game developers to sell and manage in-game contents.

2/11

Art direction, Branding, Website

2020-2022

Uncompromisingly good presentation software. Purpose-built for teams.

Pitch_cover-1

3/11

Product UI/UX, Website, Marketing collaterals

2015-2019

A online portfolio system made by designers for designers.

Semplice_cover

4/11

Product UI/UX

2018

Bringing meditation to the 21st century with an integrated multi-sensory music approach.

wave_meditation_cover

5/11

deck_cover_small

Graphic design, Web design (2016-2019)

6/11

s5_cover_small

Product UI/UX, Web design (2019)

7/11

Product UI/UX, Web design

2016-2019

Reinventing the luxury shopping experience with the world’s most advanced digital mirror.

memomi_cover

8/11

Graphic design, Art direction

2015

A card series about appreciation.

PW_cover

9/11

Web design, Digital marketing

2016

A global celebration event for every designer and maker.

M1rb_cover

10/11

poster_cover

Graphic design, Typography (Ongoing)

11/11

wireframe_cover

UI, Design system, Web design (2019)

Recently...

Stash.gg branding: logo
Stash.gg branding - cards
New portfolio website LIVE!
Pitch Product Tour
Pitch is here!
The brand new Pitch blog
First look at Pitch Instagram Story
5
Mockups
Semplice supply
Semplice is 5!
Warped Universe Poster
A case study on how to build a case study
How to write case studies for your portfolio
How to write case studies for your portfolio
lugo_grey_foot

I work at the intersection of brand & product, bringing a heavy sense of graphic design to my digital work. Currently based in Berlin, open for freelance opportunities.

© 2022 Lu yu. Website built with Semplice. Website typefaces: Cosi Azure, Cosi Times & Patron.

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