A COLLECTION OF ARTIFACTS
Made with
love & purpose
Hi, my name is Lu Yu, I am a designer working in visual communication, with a focus on interaction design & art direction. I was raised in China, and have spent time living and working in Melbourne, Istanbul, and Berlin. Currently I am leading the brand and marketing design at Pitch. Jury member of Awwwards & Digital Design award.
1/10
Art direction, Branding, Website
2020-Now
Uncompromisingly good presentation software. Purpose-built for teams.
2/10
Product UI/UX, Website
2015-2019
Building with pride. A online portfolio system made by designers for designers.
3/10
Product UI/UX
2018
Bringing meditation to the 21st century with an integrated multi-sensory music approach.
6/10
Product UI/UX, Web design
2016-2019
Reinventing the luxury shopping experience with the world’s most advanced digital mirror.
8/10
Web design, Digital marketing
2016
A global celebration event for every designer and maker.
Recently...
I work at the intersection of brand & product, bringing a heavy sense of graphic design to my digital work. Currently based in Berlin, building brand at Pitch.
© 2021 Lu yu. Website built with Semplice. Website typefaces: Cosi Azure, Cosi Times & Patron.