A COLLECTION OF ARTIFACTS

Made with

love & purpose

lu_photo

Hi, my name is Lu Yu, I am a designer working in visual communication, with a focus on interaction design & art direction. I was raised in China, and have spent time living and working in Melbourne, Istanbul, and Berlin. Currently I am leading the brand and marketing design at Pitch. Jury member of Awwwards & Digital Design award.

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1/10

Art direction, Branding, Website

2020-Now

Uncompromisingly good presentation software. Purpose-built for teams.

Pitch_cover-1

2/10

Product UI/UX, Website

2015-2019

Building with pride. A online portfolio system made by designers for designers.

Semplice_cover

3/10

Product UI/UX

2018

Bringing meditation to the 21st century with an integrated multi-sensory music approach.

wave_meditation_cover

4/10

Desk Magazine

deck_cover_small

Graphic design, Web design (2016-2019)

5/10

Semplice 5

s5_cover_small

Product UI/UX, Web design (2019)

6/10

Product UI/UX, Web design

2016-2019

Reinventing the luxury shopping experience with the world’s most advanced digital mirror.

memomi_cover

7/10

Graphic design, Art direction

2015

A card series about appreciation.

PW_cover

8/10

Web design, Digital marketing

2016

A global celebration event for every designer and maker.

M1rb_cover

9/10

Poster Series

poster_cover

Graphic design, Typography (Ongoing)

10/10 

UI Toolkit

wireframe_cover

UI, Design system, Web design (2019)

Recently...

New portfolio website LIVE!
Pitch Product Tour
Pitch is here!
The brand new Pitch blog
First look at Pitch Instagram Story
5
Mockups
Semplice supply
Semplice is 5!
Warped Universe Poster
A case study on how to build a case study
How to write case studies for your portfolio
How to write case studies for your portfolio
Warped Universe Poster
Jack
lugo_grey_foot

I work at the intersection of brand & product, bringing a heavy sense of graphic design to my digital work. Currently based in Berlin, building brand at Pitch.

© 2021 Lu yu. Website built with Semplice. Website typefaces: Cosi Azure, Cosi Times & Patron.

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