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CLIENT

Semplice

LINK

DELIVERABLES

Wireframes
Website
User Experience
User Interface
Marketing campaign

Semplice 5.0

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* Case study contains video and may take a while to load

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Rethink product UX/UI

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A lot of work went into rethinking the UX of Semplice. We refined the CMS and streamlined workflows, emabling users to build lighter, faster and smarter.

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I created two skins for the UI, Day (light mode) and Night (dark mode). Go easy on the eyes and switch modes for late work sessions, or just to set a mood.

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Designing template blocks

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blcoks_Profile-2
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blcoks_Profile
blcoks_Grid
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blcoks_3-Col
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blcoks_text-layout
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blcoks_Header
blcoks_Grid-11
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blcoks_Profile-1
blcoks_fullscreen-image
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blcoks_landingpage
blcoks_Grid-2
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campaign landing page

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CREDITS

Creative direction: Tobias van Schneider
Product & visual design: Lu Yu

Development: Michael Schmidt

YEAR

2019

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I work at the intersection of brand & product, bringing a heavy sense of graphic design to my digital work. Currently based in Berlin, building brand at Pitch.

© 2021 Lu yu. Website built with Semplice. Website typefaces: Cosi Azure, Cosi Times & Patron.

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