INTRO
More than
Meets the eye
My roots in design go deep. My mom started teaching me about traditional Chinese painting and calligraphy when I was five. As a fine art teacher, she taught me the importance of beauty, which has stayed with me even as I pursued more functional design forms. My philosophy is really simple: Everything I make should always look nice and intentional. I don’t believe in settling on design because of function or doing something at random just because it looks good. There should always be a rationale.
I work at the intersection of brand & product, bringing a heavy sense of graphic design to my digital work.
I’ve been lucky enough to have had a great variety of career experiences: I’ve worked for agencies, product companies, and my own freelance business, both in the office and remote. This versatility comes through in the work I do as well. My background in graphic design gave me solid typography, color theory, and visual communication skills, all of which I bring to my work on digital products and websites.
SPEAKING ENGAGEMENTS
Awwwards, Amsterdam, 2023
Bending Spoon, Milan, 2022
Digitale Leute Summit, Remote, 2020
Product Crunch, Berlin, 2018
Element UX, Poland, 2018
Codemotion Amsterdam, Netherlands, 2016
Ampersand Conference, UK, 2015
JURY DUTIES
Design Flows Award, 2021
Awwwards, 2016-2022
Digital Design Days + Offf Awards (annual), 2016-2018
Digital Design Awards, 2018
CSS Design Awards, 2016
Ukrain Design: The Very Best of 2016
INTERVIEWS
AWARDS & FEATURES
Design made in Germany
TypeWolf
Muzli
SiteInspire
Women Who Design
Behance
Davey Awards
Gold Spiders Award (Altın Örümcek)
Adobe Typekit Blog
Format Magzine
Webdesign Depot
Webdesign Inspiration
Web Creme
Semplice Showcase
The Design Inspiration
Crokoblock
Magazine du Webdesign
The Hungry Designer
Design Quixotic
SERVICES
Website Design
Brand Identity
User Interface
Service Design
Concept Development
Art Direction
Editorial Design
CONTACT
lugotype@gmail.com
SOCIAL
I work at the intersection of brand & product, bringing a heavy sense of graphic design to my digital work. Currently based in Berlin, open for freelance opportunities.
© 2022 Lu yu. Website built with Semplice. Website typefaces: Cosi Azure, Cosi Times & Patron.
